Domain Names Increasingly Becoming More Relevant, Not Less

When it comes to attracting new customers, your business website is the one-stop shop for introducing potential buyers to your mission, your products and your team. But with all the competing chatter about the role of social media and mobile apps, it’s harder than ever to get customers to pledge their loyalty.

And in many ways, a website’s domain name is a critical component of the introduction.

Read the full article at the Domain Name Association, here.