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Why would I want to register our trademarks in the Trademark Clearinghouse (TMCH)?

The Trademark Claims period initially ran for the first 365 days of General Availability and has been extended several times. To check the date the period will close, search for INSURANCE here. During the Trademark Claims period, anyone attempting to register a domain name matching a mark that is recorded in the TMCH will receive a notification displaying the relevant mark information.

If the notified party registers the domain name, the TMCH will send a notice to those trademark holders with matching records in the TMCH, informing them that someone has registered the domain name.