The Internet Corporation for Assigned Names and Numbers, or ICANN, is an oversight body responsible for the stability and unification of the internet. Its key responsibilities include policy development for existing and new generic Top-Level Domains (gTLDs). In June 2011, ICANN’s board of directors authorized the launch of the New gTLD Program. The program’s goals include enhancing competition and consumer choice, and enabling the benefits of innovation via the introduction of new gTLDs.