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What if I want to register a domain name in .INSURANCE associated with the geographic community (e.g., city, county, region, state) or area (e.g., New England, southern, midwest) my organization serves?

The domain name must correspond to your trademark, trade name or service mark as described in the Name Selection Policy. If the legal name of your organization does not include the geographic identifying domain name being sought, fTLD may require documentation to verify your organization’s right(s) to the generic geographic domain name to protect the interests of the global insurance community who may have one or more members with a legitimate right(s) to the domain name being sought.