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What happens to customers who go to my current site after I start using my .INSURANCE domain?

You can forward all traffic and emails from your current site to your new .INSURANCE domain by using a domain redirect. A redirect brings all current site traffic and emails through to your new domain so no one is left behind, enabling you to educate your customers about your move to a more secure domain over time. While there are many ways to redirect visitors to a .INSURANCE domain, an effective method to do this while maintaining your search engine ranking is by using the http ‘301 Moved Permanently’ response status code. Your .INSURANCE domain name must meet the HTTPS requirement by having a public key certificate installed to secure the domain name.